The US coffeehouse chain Starbucks is going to enter the Bulgarian market by the end of 2008 through its authorized licensee, the Greek Marinopoulos Coffee Company. The news was announced Wednesday by the Greek newspaper Ta Nea.
The Greek group Marinopoulos has already introduced the French hypermarket chain Carrefour to the Bulgarian market.
It has just recently opened nine Starbucks coffeehouses in Cyprus and four in Romania through a joint venture with the global coffeehouse giant.
In 2007 the Starbucks Europe, Middle East and Africa division recently extended its joint venture agreement with the Marinopoulos Group to open stores in Bulgaria.
Starbucks successful five-year partnership with Athens-based Marinopoulos Group now spans six markets including Greece, Cyprus, Romania, Switzerland, Austria and the addition of Bulgaria.
Source: Novinite
